Original Message: Re: Quick question about my book on Amazon in 2026
From: Joshua <joshuabookamazonexpert@gmail.com>
Note: This is the third message from this individual within a month.
Hello,
I took one more look at my book, and honestly, it feels less like a writing issue and more like a placement issue.
Right now, readers may be searching for books in my space… but Amazon doesn’t seem to be connecting my title strongly enough to those discovery paths yet.
That usually means the book stays quiet, even when the content itself has real potential.
What stood out to me is that a few small visibility adjustments could change how often my book gets surfaced beside similar titles readers are already buying.
Sometimes authors think the problem is sales, when the real issue is that the right readers never fully reach the book in the first place.
I can show you the specific visibility gap I noticed if you’d like to see it.
Warm regards,
JOSHUA O
BOOK VISIBILITY & KSO OPTIMIZATION
📩joshuabookamazonexpert@gmail.com
Website
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ABOUT OGUNDELE JOSHUA
I’m Joshua I specialize in book publicity with five years of experience in Book Visibility and KSO optimization. It focuses on keyword research, metadata accuracy, and reader search behavior. The objective is improved discoverability and ranking
Scam Assessment:
Self‑published authors are increasingly being targeted by a new wave of “Amazon visibility experts” who promise to fix mysterious “discovery issues” inside Amazon’s algorithm. These messages often sound technical, flattering, and urgent — but they’re almost always scams designed to extract money from unsuspecting writers.
Recently, I received a series of emails from someone calling himself Joshua O / Ogundele Joshua, claiming to specialize in “Book Visibility & KSO Optimization.” The emails followed a familiar pattern seen across author forums, scam‑alert groups, and KDP communities.
Let’s break down exactly why this type of message is a 100% confirmed scam — and how you can protect myself.
- Unsolicited, Repeated Cold Contact
The sender reached out multiple times with:
- “I took another look at your book…”
- “Just following up…”
- “If you’re curious, reply ‘How can I get started.’”
This is a classic lead‑generation funnel used by scammers. Legitimate book‑marketing professionals do not cold‑email random authors with unsolicited audits.
2. Zero Specifics About My Book
Across three emails, the sender never once mentions:
- my book title
- my subtitle
- my ASIN
- my categories
- my keywords
- my genre
- anything that proves he actually looked at my book
- Instead, he uses vague phrases like:
- “a visibility gap”
- “a placement issue”
- “two or three visibility signals”
- “discovery pathways”
This is intentional.
It’s designed to make you curious enough to reply — without giving him anything to prove.
- Fake Amazon Terminology
The scammer uses jargon that sounds technical but is completely fabricated:
- “KSO optimization”
- “pagination discovery system”
- “reader behavior pathways”
- “external discovery sources”
- “visibility signals alignment”
None of these terms exist in Amazon’s publishing ecosystem. They are buzzword soup meant to impress non‑technical authors.
- Psychological Sales Triggers
The emails repeatedly use manipulative tactics:
- “It’s not a content issue — it’s a visibility issue.”
- “Your book has real potential.”
- “Small adjustments could change everything.”
- “Should I break it down for you?”
- “Just reply ‘How can I get started.’”
This is a compliance script — a technique used in romance scams, crypto scams, and fake marketing scams alike.
The goal is to get you to self‑qualify by replying.
- Low‑Quality Branding and Identity Red Flags
The signature block is a mess:
- Uses a generic Gmail address
- Signs as both “Joshua O” and “Ogundele Joshua”
- Lists “Website / Facebook / Twitter / TikTok” with no actual links
- Repeats the same copy‑pasted bio in every email
This is typical of low‑effort scam operations that send thousands of identical messages.
- The Name Appears in Multiple Scam Reports
Variations of “Joshua Ogundele” have been reported in:
- Reddit’s r/selfpublish
- KDP Facebook groups
- Scam‑alert forums
- Author communities
The pattern is always the same:
- Unsolicited email
- Fake visibility jargon
- Offer of a “free audit”
- Upsell to a paid service
- Ghosting after payment
- The “Service” Being Sold Doesn’t Exist
The scammer claims to offer:
- “KSO optimization”
- “visibility signal alignment”
- “discovery pathway correction”
These are not real services in the publishing industry.
Real Amazon optimization involves:
- category research
- keyword analysis
- metadata refinement
- competitive positioning
- ad strategy
- None of which this scammer demonstrates.
Bottom Line: This Is a Scam
This is not a consultant. This is not an expert. This is not a legitimate service.
This is a visibility scam designed to:
- flatter you
- confuse you
- pressure you
- get you to reply
- upsell you
- take my money
Legitimate book‑marketing professionals:
- do not cold‑email authors
- do not use invented jargon
- do not ask you to reply with a trigger phrase
- do not hide behind Gmail accounts
- do not send vague “audits” with no data
If you receive an email like this:
- Do not reply
- Do not click links
- Do not give access to my KDP dashboard
- Mark as spam
- Block the sender
My book is not suffering from a “visibility gap.” It’s suffering from someone trying to exploit me.
~~~
Rae Stonehouse is a Canadian author, publisher, and advocate committed to exposing publishing scams and supporting writers through education and community. As the creator of Authors Against Scammers, Rae provides clear, practical guidance to help writers protect their work, their money, and their peace of mind. His books and resources reflect a lifelong dedication to empowering others through knowledge, clarity, and real‑world experience.
