The Storycraft Zoom Call Scam: Don’t Fall for Fake Podcast Exposure

🚨 Authors beware: The “Storycraft Sessions” scam is targeting you with fake podcast invites! Don’t pay $100 for “exposure.” Spot the red flags and stay safe. Full breakdown in this infographic
Original Message:
Hi,
Your book stayed with me. It carries a voice that lingers long after the final page although it reads effortlessly, there’s real depth beneath it, and that’s exactly the kind of work we like to explore more closely.
I host The Storycraft Sessions, a curated Zoom series centered on thoughtful conversation rather than surface promotion. We spend 45–60 minutes exploring the heart of the story, especially the central character and then open the floor to an intimate audience of 50–100 engaged readers who come prepared with meaningful questions.
What we handle:
- A relaxed, interview-led session (recorded)
- Permanent placement in our Book Showcase
- Direct promotion to readers who gravitate toward books like yours
- We also encourage attendees to leave thoughtful, honest reviews on Goodreads following the event; many of our featured titles see 30–50 new reader reviews as a result of that engagement.
There is a $100 participation ticket that covers production, focused promotion, and a modest honorarium so the exchange remains balanced and professional. If that presents a concern, let me know we’ll find a solution.
If this resonates, simply reply “Yes” and share your availability this or next week, and I’ll take care of the rest.
Dan
Host, The Storycraft Sessions
~~~
The real Around Fitzroy & Collingwood Book Club is a prominent social reading group based in Melbourne, Australia. While often referred to by its location, it is frequently associated with “Dan,” a bookseller and local literary figure who runs several specialized book groups in the area.
Key Club Details
- Location: Meetings take place at various venues in the Fitzroy and Collingwood areas of Melbourne, typically at pubs, restaurants, or cafes like The Standard Hotel.
- Format: The club meets monthly on Saturdays (usually at 1:30 PM) to discuss a pre-selected book over drinks or coffee.
- Atmosphere: It is described as a low-pressure, social environment with over 1,400 members, making it a popular way for new residents to meet people.
- Genre: There are no limits on genre; the group reads a wide variety of fiction and non-fiction.
The “Dan” Connection
Bookseller Dan is a key figure in the Fitzroy literary scene and leads two specific subgroups:
- Translation Book Club: Focused on international literature translated into English.
- OzLit Book Club: Dedicated to Australian literature.
Source: Google AI
~~~
Scam Assessment: High Risk of Scam
This email exhibits multiple classic hallmarks of a book promotion scam targeting authors. While it uses polished, flattering language to build trust, it’s almost certainly fraudulent. Here’s a breakdown of the evidence:
- Unsolicited Flattery with Vague Praise
- Claims the recipient’s book “stayed with me” and has a “voice that lingers,” but provides zero specifics (e.g., no title mentioned, no quotes, no plot details). Real literary scouts or podcasters reference concrete elements to prove they’ve read it.
- Evidence: Legitimate outreach from curators (e.g., podcasts like “The Creative Penn” or events like Book Riot Live) always cites specifics. Generic praise is a red flag per FTC scam guidelines and author forums like Absolute Write.
- Charging Authors for “Promotion”
- Requests $100 “participation ticket” for a Zoom interview, recording, showcase, and reviews. This inverts industry norms: reputable podcasts/events pay guests or offer free exposure, not charge them.
- Promises “30–50 new Goodreads reviews” – this smells like fake review farming, violating Goodreads/Amazon TOS. Real events might encourage organic reviews, but guaranteeing numbers is implausible and often scam bait.
- Evidence: Similar scams (e.g., “podcast interviews” or “author spotlights”) reported on Writer Beware (SFWA), Reddit’s r/scams, and QueryTracker. Searches for “The Storycraft Sessions” yield no verifiable website, social media, or past events – it’s likely fabricated.
- Disposable/Anonymous Email and No Verifiable Presence
- Sent from danaroundfitzroyandcollingwood@gmail.com – a free Gmail tied to Melbourne suburbs (Fitzroy/Collingwood), not a professional domain. No linked website, LinkedIn, or portfolio.
- “Simply reply ‘Yes'” pushes for quick commitment without due diligence.
- Evidence: Legit hosts use custom domains (e.g., dan@storycraftsessions.com). A Google reverse search on the email or event name returns zero hits beyond potential scam reports. Tools like Hunter.io or HaveIBeenPwned flag such emails as high-risk.
- Pressure Tactics and Evasive Payment
- Urges immediate reply for “this or next week” availability.
- “If that presents a concern, we’ll find a solution” hints at alternative payment methods (e.g., wire transfer, crypto, gift cards) – common scam pivots to avoid refunds.
- Evidence: Matches patterns in BBB scam tracker and IC3 reports, where “modest fees” lead to larger demands or data theft.
- Low Production Value Despite Claims
- Promises “curated” event with 50–100 “engaged readers,” permanent showcase, and promotion – but no proof (e.g., past episodes, attendee testimonials). Real events like The Story Collider or author Zooms have public archives.
Recommendation: Do not reply, pay, or share info. Forward to report@phishing.gov or spam@uce.gov. Verify independently: Search the event/email on Google, WhoIs domain tools, or author scam databases. If real, they’d have a professional trail. Probability of scam: 95%+ based on pattern matching.
Rae Stonehouse is a Canadian author, publisher, and advocate committed to exposing publishing scams and supporting writers through education and community. As the creator of Authors Against Scammers, Rae provides clear, practical guidance to help writers protect their work, their money, and their peace of mind. His books and resources reflect a lifelong dedication to empowering others through knowledge, clarity, and real‑world experience.



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